National Retail Federation.
An order getter engages in creative selling of products and is responsible for the entire ordering and relationship-building process. Order takers include most manufacturers and wholesale sales representatives. The following has been adapted from the Bureau of Labor Statistics Occupational Outlook Handbook Manufacturers’ and Wholesale Sales Representatives. Depending on where they work, sales representatives have different job titles. Many of those working directly for manufacturers are referred to as manufacturers’ representatives and those employed by wholesalers generally are called sales representatives. In addition to those employed directly by firms, manufacturers’ agents are self-employed sales workers who contract their services to all types of companies. Those selling technical products, for both manufacturers and wholesalers, are usually called industrial sales workers or sales engineers. Many of these titles, however, are used interchangeably.
The following has been adapted from the Bureau of Labor Statistics Occupational Outlook Handbook Manufacturers’ and Wholesale Sales Representatives. Manufacturers’ and wholesale sales representatives spend much of their time traveling to and visiting with prospective buyers and current clients. During a sales call, they discuss the customers’ needs and suggest how their merchandise or services can meet those needs. They may show samples or catalogs that describe items their company stocks and inform customers about prices, availability, and how their products can save money and improve productivity. Those selling consumer goods often suggest how and where their merchandise should be displayed. Working with retailers, they may help arrange promotional programs, store displays, and advertising.
The following has been adapted from the Bureau of Labor Statistics Occupational Outlook Handbook Manufacturers’ and Wholesale Sales Representatives. Sales engineers, who are among the most highly trained sales workers, typically sell products whose installation and optimal use require a great deal of technical expertise and support—products such as material handling equipment, numerical-control machinery, and computer systems. In addition to providing information on their firm’s products, these workers help prospective and current buyers with technical problems by recommending improved materials and machinery for a firm’s manufacturing process, drawing up plans of proposed machinery layouts and estimating cost savings from the use of their equipment. They present this information and negotiate the sale, a process that may take several months.
Other Sales Jobs
A missionary salesperson provides information to and educating potential clients, but does not actually solicit or take orders. Missionary selling is not so much selling a specific product, but the company, its image, and its role in providing technical support.
An inside salesperson stays primarily inside the company’s buildings and interacts with customers via the telephone, the Internet, and fax. These jobs are known as technical support staff, sales assistants, telemarketers, and telesales professionals.
Team selling is the use of teams made up of people from different functional areas to service large accounts. The following has been adapted from the Bureau of Labor Statistics Occupational Outlook Handbook Manufacturers’ and Wholesale Sales Representatives. Increasingly, sales representatives who lack technical expertise work as a team with a technical expert. In this arrangement, the duties of a sales representative are to make the preliminary contact with customers, introduce the company’s product, and close the sale. The technical expert will attend the sales presentation to explain and answer questions and concerns. In this way, the sales representative is able to spend more time maintaining and soliciting accounts and less time acquiring technical knowledge. After the sale, sales representatives may make frequent follow-up visits to ensure the equipment is functioning properly and may even help train customers’ employees to operate and maintain new equipment.
Many salespeople need to go to the prospective customer in order to demonstrate or illustrate the particulars about the product. Technology makes salespeople more effective and productive because it allows them to provide accurate and current information to customers during sales presentations.
Sales automation (also known as customer asset management and total customer management) implies that technology can be used to speed up previously inefficient operations. The Internet and related technology have affected the personal selling process. Product information on Web sites is available to customers and prospects. In the past, salespeople delivered this information to the customer. The Internet frees salespeople to focus on the most important aspects of their job (such as building long-term relationships with customers and focusing on new accounts). Information is shared among users in every department that touches the customer. Also, information sharing promotes more effective channel partnership.
Salespeople use computers (with communications devices, contact management programs, and email) to connect them (over the Internet) to their own company’s databases when they are out on sales calls. This gives them with the ability to provide the customer with extensive, relevant information almost immediately. Salespeople have access to current, relevant marketing materials, including data sheets, brochures, multimedia presentations, and proposal templates, online or via CD-ROM.
Salespeople have access to dossiers on prospects, customer and prospect companies, perceptions, loyalties and buying histories, personal interests, competition, etc. Online access to the company’s customer and prospect database gives the salesperson the ability (and the responsibility) to update files from the field. In some cases, it makes sense to create a dedicated (and more manageable) sales database for a special initiative, product, or region. Salespeople become intelligence agents in the field when they feed that information directly into the data resources shared by the rest of the sales force and the company at large.
The Personal Selling Process
The personal selling process consists of creating new customers and maintaining existing customers. Salespeople follow a series of steps in identifying prospects and turning them into customers.
1. Prospecting is identifying potential qualified customers. Prospects may come as referrals from existing customers, from suppliers, dealers, etc. Sometimes they come from analysis of public sources such as directories, newspapers, or public activities of the firm. Once prospects have been identified, they need to be qualified or screened to see if they are good prospects.
2. Preapproach is planning the sales presentation to meet the customer’s wants or to solve the customer’s problem. This involves gathering research about the prospect. The salesperson must determine where the specific target market consumer is in the purchasing process. In the approach, the salesperson meets and greets the buyer and puts the buyer at ease. At this meeting, the salesperson asks some key questions to get some essential information before getting the buyer’s attention and launching into the presentation.
3. Presentation is telling the product “story” to the prospect, showing how the product will solve a problem for the product. The salesperson must build a case for how the product can serve the needs of the buyer. A need-satisfaction approach involves carefully listening to the buyer’s needs and then clearly explaining how the product can satisfy those needs. Questioning and listening are more important than talking. Presentations using Microsoft’s PowerPoint significantly enhance the professionalism of the presentation.
Features and Benefits
The information about features and benefits is adapted from SALES&MARKETING EXECUTIVES-INTERNATIONAL CERTIFIED PROFESSIONAL SALESPERSON – STUDY GUIDE Prepared for The SME-I Accreditation Institute COPYRIGHT 1994 by Sales & Marketing Executives-International and Thomas .
To do an adequate job in planning a presentation, salespeople must understand the concepts of features, potential benefits, and confirmed benefits. Extensive research by Learning International, a major sales training and consulting firm, concludes that stating features and potential benefits may result in successful sales calls, or at least may lead to a continuation of the sales dialogue on the next sales call. This same research, however, concluded that a far more promising way to achieve sales call success is to seek customer confirmation of potential benefits. According to Learning International, successful sales calls have approximately five times as many confirmed benefit statements than for unsuccessful sales calls.
A feature is a factual statement about a characteristic of the product or service being sold.
Examples of features:
Natural surface cohesiveness of ULTRAMID, a high-tech plastic golf club
Bell-shaped nozzle on vacuum cleaner
Daily delivery of Frito-Lay potato chips
Technical support personnel for a computer system
A potential benefit describes how the product or service may meet a customer need that is assumed to be important by the salesperson. When a customer acknowledges the importance of a benefit to his or her buying situation, it is a confirmed benefit. In selecting specific benefits to be stressed, salespeople should focus on any unique benefits not offered by competition, as long as the benefits are of interest to the prospect. These might include product benefits, along with non-product related benefits such as delivery, extraordinary customer service, or additional sales support available to the customer.
Examples of corresponding benefits:
Better launch angle
More distance on shots
Optimum airflow improves cleaning ability
Retailer can reduce inventory costs
Product freshness leads to customer satisfaction
Assistance in installation, maintenance, and expansion
4. Handling Objections raised by the prospect takes a great deal of skill and training. The salesperson must be able to identify the real reasons for an objection, respond to the objection, and overcome it. Objections provide the salesperson with the opportunity to learn more about the customer’s needs and provide information about the product to satisfy those needs.
5. Closing the sale is asking the prospect for an order. The salesperson must be able to recognize the signals that indicate the prospect is ready to close.
6. Follow-up is essential to building a relationship between the seller and the buyer. The salesperson follows-up to ensure that the buyer received the right products in the right condition at the right time. Any problems or concerns on the part of the buyer after the sale are addressed immediately. The salesperson demonstrates continued interest in the account and a desire to satisfy the buyer’s needs on an ongoing basis.
Compensation plans include (1) straight wages or salary, (2) straight commission, (3) wages or salary plus bonus, and (4) wages or salary plus commission. Salespeople receive hourly wages, a salary, commissions, or a combination of wages or salary and commissions. Commissions are usually based on the amount of sales, whereas bonuses may depend on individual performance, on the performance of all salespeople in the group or district, or on the company’s performance. Commissions offer salespeople the opportunity to significantly increase their earnings, but they may find their earnings depend on their ability to sell their product and the ups and downs of the economy. Employers may use incentive programs such as awards, banquets, and profit-sharing plans to promote teamwork among the sales staff.
Managing and Motivating Salespeople
Salespeople are the front line of an organization, the main point of customer contact, and the ones who can make or break a business. Keeping them happy and motivated is not just important, it’s essential to the continued success of your business. Commissions and bonuses keep salespeople charged up because they know that the more they sell, the more they’ll make. But managing and consistently motivating employees who work on commission takes much more than money. Salespeople need to know that there are financial rewards for their success, but they also need to feel that their employer supports them in their efforts and recognizes the important role they play in the success of a business.
You can effectively manage and inspire your salespeople through a variety of motivational techniques:
Objective of the Study
The objectives of the study are to understand the salespeople in Bangladesh, the policy of an organization regarding to a salesperson as well as present situation of a salesperson, the problem & prospect of salespeople in Bangladesh. Bangladesh is one of the countries where salespeople are available. Salespeople are cheapest in Bangladesh than other country. That’s why it is important to find out the present condition & future prospectus of salespeople in Bangladesh.
KEARI Limited is a private limited company in Bangladesh (a land of mystery and fascination, having its capital in Dhaka. The country is centuries old and while it has seen many visitors over the years, it is only now starting to experience a commercial tourism boom. In many respects, Bangladesh is a land of opportunity and adventure. Bangladesh has a rich, diverse culture; its deep-rooted heritage is thoroughly reflected in its architecture, dance, literature, music, painting and clothing. All you need do is step out and discover its many mysteries for yourself). KEARI Limited was incorporated in 1996 as a leading private-sector industrial conglomerate in Bangladesh. It has currently 4 on-going concerns, ranging from real estate development and management to Tours and Tourism, Poultry, Links etc. With out this we are presently sponsor a daily newspaper name Nayadiganta (circulation around 1,00,000 copies every day) and also we are bringing more new businesses in near future.
KEARI Limited strives to work in partnership with the Government for promoting sustainable development, environment preservation, and employment-generation and poverty reduction. So we welcome all of you where ever you live, be a part of our glories journey.
KEARI Limited efforts seek to:
-Create affordable housing (developed land & homes) for people
-Foster better living environments and pleasant surroundings
-Ensure environmental balance and sustainability
-Treat industrial effluents
-Establish recreational and shopping facilities for people.
Develop a meaningful partnership with others for development
Provide better working conditions for its staff members
KEARI Limited works in close partnership with the City Corporations, the Government of Bangladesh, other private sector companies, multilateral institutions, the environment department, and myriad financial institutions.
KEARI Limited has its headquarters in Dhaka, Bangladesh. Its Chairman and a Board of Directors frame the company’s policies. The Managing Director acts as the Chief Executive Officer.
To gather information about the activities of salespeople & activities of their organization we followed some method to collect that information. Secondary information was taken into consideration. The secondary information and data were collected from internet, journals, research papers, and official statistical documents. We also gathered some Primary information on survey time by questionnaire.
Data Collection Method:
Prospect of a salespeople (Real Estate) in Keari Limited:
Problem of a salespeople ( Real Estate) in Keari Limited:
Recommendation & Conclusion:
Today’s clients buy differently, so today’s salespeople must sell differently. Clients understand that there is no urgency to buy because good deals, good salespeople, and good companies come along every day. Price is less of an issue because buyers are not just interested in great deals; they want great relationships. Today’s clients are looking for measurable quality in the products and services they buy.
Salespeople are the front line of an organization, the main point of customer contact, and the ones who can make or break a business. Keeping them happy and motivated is not just important, it’s essential to the continued success of your business.
Commissions and bonuses keep salespeople charged up because they know that the more they sell, the more they’ll make. But managing and consistently motivating employees who work on commission takes much more than money. Salespeople need to know that there are financial rewards for their success, but they also need to feel that their employer supports them in their efforts and recognizes the important role they play in the success of a business.
A salesperson personally communicates with the prospect to make the sale and build a relationship. The job of a salesperson ranges from order takers to order getter.
Q.1. How do you find the customer?
Ans: At first I set the target & then segment the market on the basis of product category.
Q.2. How do you deal with a customer?
Ans:After segment the market I collect the information about potential buyer & get appointment from them to know our product.
Q.3. What kind of problem do you face?
Ans: One of the big problem is to get apointment from the customer.
Q.4. Do you get any incentives from your company?
Ans: Yes, I get incentives from our company.
Q.5. Do you think customer are satisfied on you?
Ans: I think all types of customer are not fully satisfied on me. But some customers are fully satisfy on me & I have a good relation with them.
Q.6. What is your opinion about sales job
Ans: I believe that sales job is a challenging job. Optimistic & dynamic people can enjoy with sales job.