The main purpose of this report is to analysis General Banking activities of Uttara Bank Limited. Other objectives are to analyze the customer satisfaction of Uttara Bank Limited of the customer. Here also explain brief exposed on the banking environment of Bangladesh and to gain knowledge about different jobs functions of bank also point out the tools of other tasks adopted by Uttara Bank Limited. Finally provide some suggestions and recommendations to improve their performances of marking.
Objective of the study:
The prime objectives of the report is to get practical exposure to organizational environment as well as to understand the system and methodology adopted in conducting day to day banking by The Uttara Bank Limited. Besides, this report has been composed to obtain the following objectives.
- To analyze the customer satisfaction of Uttara Bank Limited of the customer.
- To have an exposed on the banking environment of Bangladesh.
- To point out the tools of other tasks adopted by Uttara Bank Limited.
- To provide some suggestions and recommendations to improve their performances of marking.
- To gain knowledge about the company and its current functions.
- Historical background of the company.
- To gain knowledge about different jobs functions of banks.
- To have some practical experience of job life.
Area of investigation:
- Internal environment.
- Different branches.
- Corporate office of the bank.
- Customer and guest survey.
Business portfolio of uttara bank:
The aim of the Bank is to participate actively in the socio-economic development of the nation by operating a commercially sound Banking system. It provides credit to deserving borrowers and at the same time protects depositors’ interest and thereby earning more and more profit for the shareholders. In simple, to secure deposit from the customer and to lend the deposit again to customer is the Uttara business of Uttara Bank. Apart from traditional Banking activities, Uttara Bank facilitates its clients with extending credit to traders to boost up their business, to finance export import trade, to finance industrial sector and to support financially to different priority sectors. Financing small and medium enterprise with particular attention to export business and agro based industry has been focused. Small loan scheme for small entrepreneur is an innovation in the credit scenario of Uttara Bank. Here are the main activities of Uttara Bank described briefly.
Overview of Uttara Bank Ltd
Uttara Bank Ltd. had been a nationalized bank in the name of Uttara Bank under the Bangladesh Bank (nationalization) order 1972, formerly known as the Eastern Banking Corporation Limited. The Bank started functioning on and from 28.01.1965. The government of Bangladesh nationalized all the banks of the country under president’s order no 26th of 1972 for the purpose of exerting social control over the resource of the country. They undertaking of the existing banks was renamed. As a result Uttara Bank Ltd was formed. Uttara Bank Ltd. formed talking over all the assets and liabilities of the “Eastern Banking Corporation Limited” of former East Pakistan.
It was the only Bengali own private bank in East Pakistan. Uttara Bank Ltd. Converted as a public Limited company in the year 1983. The Uttara Bank Ltd. Was incorporated as a banking company on 29.06.1983. Uttara Bank Ltd. Was incorporated as a company with an Authorized capital of Tk.20, 00, 00,000 dividend into 20, 00,000 shares of Tk.100 each. The bank obtained business commencement certificate on 21.8.1983. The bank floated its shares in the year 1984. It has now 211 branches all over the Bangladesh through which it carries out all its banking activities. The bank listed in Dhaka Stock Exchange Ltd. and Chittagong Stock Exchange Ltd. as a publicly quoted company for trading of its shares.
To stand out as a pioneer banking institution in Bangladesh and contribute significantly to the national economy.
- High quality financial services with the help of the latest technology.
- Fast and accurate customer services
- Balance growth strategy
- High standard business ethics.
- Steady return on shareholders’ equity.
- Innovative banking at a competitive price.
- Quality human resource.
- Firm commitment to the society and the growth of national economy.
Credit Risk Management:
Credit risk is the possibility that borrowers may fall to meet their obligation in accordance with the agreed terms. So, it is essential that banks have robust Credit Risk Management policies and procedures. UBL always acknowledge that effective risk management is the key to steady and stable growth for the bank. The loan application assessment process starts at the branch level by the relationship managers through zonal office and ends at Credit Risk Management approval unit. CRM Unit analyses the proposal from different perspectives in line with lending policy of the bank. Then if the proposal is found business worthy CRM unit place sit to the credit committee and the concerned authority approves the loan.
Foreign Correspondents and Exchange Houses:
The bank kept on developing and maintaining correspondent banking relationship with the reputed deserving Banks. The expansion of network has helped the Bank to increase its foreign business. The network covers most of the important business and trade centers in the world. After enlistment of the bank as a member of SWIFT and for effective expansion of its networks the inter-bank remittance has been increased and as a result the bank is able to remit the fund the customer quickly.
The total number of Foreign Correspondents and Agents of the Bank was 696 as on 31-12-2011 which was increased by 48 than to previous year. At the same time the Bank handled Foreign Remittance business through 55 Exchange Houses one among them, named “Arabian Exchange Co. W.L.L” of Doha at Qatar has been functioning under Bank’s own Management. On the other hand Bank has tied with contract with America based international money remitting organization named “Money Gram” through which expatriates can remit their money to home from any corner of the world. Payee gets the proceeds through their 207 branches with their best efforts in short time.
|Table FOREIGN CORRESPONDENTS OF UBL|
|SL||Country – No.||SL||Country -No.||SL||Country – No.|
|1.||Australia – 6||2.||Belgium – 9||3.||Saudi Arabia – 23|
|4.||Czech Republic – 2||5.||China – 15||6.||France – 14|
|7.||Germany- 14||8.||Greece – 5||9.||Hong Kong -31|
|10.||India – 22||11.||Indonesia – 12||12.||Italy -16|
|13.||Japan – 25||14.||Luxemburg – 6||15.||Malaysia – 9|
|16.||Netherlands – 5||17||Pakistan – 6||18.||Philippine – 5|
|19.||South Korea – 1 4||20.||Spain- 10||21.||Switzerland – 9|
|22.||Singapore – 21||23.||Taiwan – 10||24.||Thailand – 9|
|25.||Turkey – 5||26.||UAE-7||27.||UK- 13|
|28||USA – 28|
Foreign Remittance and Products:
Uttara Bank Ltd. has been a successful year in 2009 in terms of expansion of its remittance business with its foreign correspondent and exchange houses. The volume of foreign remittance in the year 2009 stood at Tk. 29, 575.3 million as compared to the volume of Tk. 28,728.1 million in preceding year registering an increase of 2.95 percent. In order to keep pace with the time a scheme namely “Express Payment Scheme” has been introduced for inward remittance by using modern equipment. Under this scheme a payee having his account with any branch of Uttara Bank Ltd. Gets the proceeds of remittance sent from any part of the world within 2(Two) hours. Besides, in order to ensure speedy and improved service the Bank has also introduced “Instant Cash Scheme” for payment of foreign remittance in cash to the customers who have no account with the Bank on submission of Passport/Driving license/Remittance card (issued by this Bank)/Voter ID card/ Credit card etc. as identity. Under the scheme the Bank will make payment of the proceeds in cash if the Bangladeshi expatriates send their money furnishing the passport/card holder’s name and number of the passport/card. Under prior arrangement, the remitting company remits their drafts printed at International Division through the web site and delivered the same to the beneficiary’s home address for payment of money equivalent to foreign currency under a scheme named “Instant Draft”.
Training and Human Resources:
The bank give utmost importance for making continues investment in Research and Development and d training to achieve operational efficiency in the competitive global banking scenario. The bank’s human resource policy is to recruit and build up quality manpower having skill and professional expertise. Skilled human resource is life blood for development of any service industry. The Training Institute of the Bank situated at Eastern Plus, Dhaka which is nicely decorated and equipped with the sophisticated instruments has been striving to bring about a qualitative change in human resources of the Bank by imparting continuous different training throughout the whole year. Besides’ this, a number of executives and officers were sent to various Training Institutions including Bangladesh Institute of Bank Management (BIBM) and abroad for higher training. During the year 2009 the training Institute of the Bank arranged 17 different training courses for the officers and members of the staff of the Bank in which as many as 807 officers and members of the staff of the Bank participated. At the same time 229 officers and members of the staff of the Bank attended training courses/workshops/seminars conducted by BIBM, 30 officers received training from Bangladesh Bank, 8 officers obtained training from other training Institute and 12 officers obtained training from abroad.
|(a) Executive (Asst. General Manager & above)||147||4.23%|
|I Asst. Officers||327||9.41%|
Audit and Inspection:
Under Internal Control and Compliance the bank has separate Audit and Inspection Unit engaged in identify lapse and irregularities in the field level and also to find corrective measures. Experienced Officials regularly audit and inspect the activities of the Bank throughout the year. During the year 2009 Bangladesh Bank Audit & Inspection Team undertook Audit & Inspection works in 19 Authorized Dealer branches, 64 other branches and Head Office.
General banking is the heart of the banking operations as it is involved in drawing deposits from the surplus units for creating assets of the bank; so that these assets can be utilized by providing loans and advances to deficit units, which is the major source of bank’s earning. This department provides everyday services to the customers and thus, it is also known as Retail banking. The major functions of general banking are: accept deposits, provide cash by honoring checks on customers’ demand, remit funds, open account, issue checks etc. These functions are further elaborated in the subsequent paragraphs.
Account Opening, Transfer and Closing:
Customer relationship with the bank begins with the opening of account and if builds the first impression of customers on the banking services. Thus, general banking has very important role of building customer attraction. The account opening is done on an application of the customer with due investigation of the personal accounts and identification of another account holder of the same bank. Any person except minor, insolvent, bankrupt, lunatic can open bank account.
Account Transfer and Closure:
In UBL, transfer.4.2 Account of account is allowed from one branch to another on request of the account holder duly justified. In this case, the original signature card is transferred to the new branch, when the manager approves the transfer, when customer desires so, the account is inoperative for long time, in case of customers’ death, insanity or insolvency or on court order. To close an account, the account holder must return the checkbook and pay taka 200 as closing charge.
Issuing Check Book:
Checkbooks are issued to account holder on opening new account or as replenishment of old checkbook to old account holders against requisition on the prescribed application form. For security purpose, a security number is generated for every leaf of the book by the manager or authorized person and necessary entries are made in Check Issue Register. In case of lost checkbook, duplicate book is issued duly verified in respect of signature.
Small-scale savers generally operate SB accounts and the account holders can earn interest at a yearly rate of 5.5% twice in a month depending on the monthly minimum balance. There is restriction on withdrawals in a week and large amount withdrawal is permitted with prior notice.
Current account is a demand deposit account, where there is no restriction on withdrawals. This type of account is most suitable for the depositors who need to deposit and withdraw money frequently. Individuals, traders, import & exporters, general merchants, other business & non-business enterprises, manufacturers, government offices etc generally handle this type of account. This is being demand deposit and bank’s cost of handling this account is considerable due to frequent transactions, no interest is payable to the account holders on their deposits. Rather, the customers need to pay Taka 200 as incidental fee.
When the depositors need not to make frequent withdrawals of their money, this type of account is justified as it earn interest @ 5.00% per annum, although lesser than SB accounts. The large companies, organizations, various government departments maintain STD accounts where frequent withdrawal is discouraged. This type of depositors normally uses STID account to transfer excess money from current account in order to earn interest.
Deposit Pension Scheme:
This scheme was introduced along with other commercial banks in order to attract deposits from small-scale savers as an old age security with very high interest rate. But at present, this product/service has been discontinued as it incurs high cost of fund.
Fixed Deposit Receipt (FDR):
FDR are time deposits or time liabilities. In this deposit scheme, a customer deposits an amount of cash in Bank for a specified fixed period. On application from the customer, an Fixed Deposit account is opened and FOR is issued in his favor duly agreed upon by the bank and the applicant in terms of: interest rate, maturity period, account handling procedure (joint/single), date of issue and maturity. FOR being a time liability, the bank needs not to maintain any cash reserve for this deposit. Thus, UBL offer considerably high interest rate for such deposit scheme. But as the interest rate changes continuously due to intense competition and changing monetary policy of the government, JBL does not offer long-term FOR product. However, renewal is allowed at the current interest rate on maturity. The current rates of interest and maturity period as offered by UBL Corporate Branch are given in Table 3 below:
|RATE OF INTEREST ON FOR AND MATURITY PERIOD|
|Maturity Period (months)||Interest Rate||Pre-mature Encashment and Interest Rate|
|=> 3 and <6||8||Before 30 days – no interest. Every completed calendar month – at SB rate interest.|
|=>6and< 12||8.5||Before 3 months – at SB rate. Before maturity but completes 3 months -at 3 months rate for 3 months period.|
|Before 3 months – at SB rate. Before 6 months – at 3 months rate for 3 months period. Before 12 months – at 6 months rate for 6 months period.|
=>24 and <36
|Before 3 months – at SB rate. Before 6 months – at 6 months rate for 6 months period. Before 12 months -at 12 months rate for 12 months period.|
This can be noted that necessary excise duty and income tax @ 10% on interest is debited from customers earned interest and credited to respective Excise duty and income tax account for the government.
Ancillary Services (Local Remittance):
Customers’ Remittances from one place to another within country is costly and risky. Thus, the bank remits funds on behalf of the customer for commission and providing service to the customer through its network of branches. There are the following modes of remitting funds locally:
- Pay Order (PO).
- Demand Draft (DID).
- Mail/Telegraphic Transfer (MT/TT)
Pay order is an instrument, used to remit fund within a clearing zone. Unlike check, there is no possibility of dishonoring a PO. The PO can only be encased through the branch that has issued the instrument. This instrument is prepared by the bank on payment of money in cash or check by the customer and in consideration for commission and necessary postage charges. For obtaining this service, a customer usually should have account with the bank
Issuing PO. Parties may purchase pays order by cash, by account or by transfer of money. PO is not paid over the counter (OTC); rather money is transferred to the payee’s account.
Demand Draft (DD)
DID, also called ‘Banker’s Draft’, is an instrument, issued by a particular branch, drawn on another branch of the same bank, instructing to pay certain sum of money. DID is issued in favor of a customer who has an account with UBL branch issuing DID. If DID amount is more than Taka 50,000, a test code is given on inter bank credit advice (IBCA) for security reason. On receipt of instrument by the payee, paying branch will make payment debiting Head Office account of issuing bank and crediting party account. A commission @ .15% is (minimum Tk 0.50) and postage charge of Tk. 20 is charged from the customer. DID cancellation charge is Tk 50.
Telegraphic Transfer (TT)/Mall Transfer (MT)
TT and MT differ in speed and mode of delivery, although now a days mail transfer is seldom used. For speedy rerpittacice of funds different modes of communication like telegram, telephone, Telex or Fox is used, although telephone is the most usual. No instrument is issued and the .paying branch through telegraphic instruction of the drawing branch makes payment to the customer. For MT/TT the drawer and the payee usually should have account with UBL. Inter Branch Debit Advice (IBDA) is prepared by the drawing bank and sent to respondent branch for response and reconciliation department of Head Office. A test number is given for security reason, which is verified by the respondent branch before payment. TT/MT is issued against cash, check and letter of instruction. A commission @ .15% and telex charge is debited from the customer for f his service.
Call Deposit Receipt (COR)
CDR is also an instrument, issued by a particular branch, drawn on another branch of the same bank, instructing to pay a certain sum of money to a person or his order and not OTC. It is similar to a PO, but differs in the manner that PO is a bill payable and CDR is a sundry deposit. This service is limited and the customer is charged with only a fixed amount for this service.
Collection and Clearing
Customers pay and receive bills as a result of transaction, be it for business, official or personal that is known as Collection. Commercial banks are responsible to collect bills on behalf of their customers. There are two types of bills for collection: Outward Bills for Collection (OBC) and Inward Bills for Collection (IBC).
According to the Article 37 (2) of Bangladesh Bank Order, 1972, the banks, which are members of clearinghouse, are called scheduled banks. UBL is one of the scheduled banks and is a member of clearinghouse. The scheduled banks clear the checks drawn upon one another through the clearinghouse. This is an arrangement by the central bank where every day the representative of the member banks arranges to * clear the checks. There is clearing department in every bank. This department receives checks, drafts and like instruments from its customers for the purpose of collection with a deposit slip over the counter crediting their accounts.
Inward and Outward clearing of checks is done through the clearinghouse in Bangladesh Bank. Clearinghouse opens at 10:00 am and closes at 5:00 pm. Inward Clearing bills are drawn on UBL Corporate Branch, received, from other banks in the clearinghouse by their representative and settled through respective branches, main branch on which check/instrument is drawn and Bangladesh Bank. Outward clearing bills are instruments, drawn on the other banks by UBL Corporate branch. Standard I settlement process is followed through clearinghouse.
This is the most sensitive section of any bank. This section deals with all types of negotiable instruments and is responsible for receipt and payment of cash. The vault, the most secured store for cash and instruments, store money enough to maintain liquidity of the bank and as decided by the manager of the branch. Cash officer and second officer of the bank are responsible for opening and closing and accountability of the vault. The amount of opening cash balance is entered into a register and after whole day’s transaction, the surplus money balance from receipt and payment of cash is stored in the vault. This closing balance is also entered into the register.
On depositor’s filled in deposit-in-Slip, money is received from the customer and signs with bank seal and date and the receipt is entered into the register. The Second officer of the bank on behalf of the manager signs the slip and he updates his register. The customer’s account is updated through computer posting.
The cash officer, on receipt of the check, verifies authentic of the check to prevent fraudulent encashment. He then verifies the account balance through computer operator, verifies signature with the specimen signature card, debits customer’s account through computer posting, verifies signature of the bearer of the check overleaf and if satisfied, he then sends the check to the cashier for payment. For just ified reason the cash officer may dishonor the check stating the reason and empowered to make a penalty of Tk 100, if dishonor is due to insufficient fund position.
Loans and Advances:
The making of loans and advances has always been prominent and profitable function of a bank. Sanctioning credit to customers and others out of the funds at its disposal is one of the principal services of a modern bank. Advances by commercial banks are made in different forms, such as, loans, overdrafts, cash credits; bills purchased and discounted, consumer credit etc. They usually grant short-term advances which are utilized to meet the working capital requirements of the borrower. Only a small portion of a bank’s demand and time liabilities is advanced on long-term basis where the banker usually insists on a regular repayment by the borrower in installments.
Characteristic of Bank Loan:
b) Amount of loan.
c) Ultimate Decision.
d) Mode of loan.
e) Nature of distribution
f) Process of disbursement
h) Loan price
i) Periodicity of bank loan.
j) Repayment of loan.
e) Education and Medical Loan
f) Holiday tour Loan
g) Wedding and Society
Bank provides advances of different amounts to the staffs of UBL according to their rank/designation.
Consumer Credit Scheme:
This scheme enables the people of limited income to purchase consumer durables like cars, electronic home appliances, furniture where the borrowers repay the loan in monthly installments through post dates account payee checks. The maximum amount that the bank finances the borrower under this scheme is limited up to Tk 5.0O lacs while minimum is Tk.10,000 An amount equal to minimum 25% of the loan amount is deposited to bank as equity battered disbursement of loan. The purchased item is hypothecated with bank.
Non-Funded Credit Facilities
These credit schemes are discussed separately in Foreign Exchange section.
Foreign Exchange UBL Corporate Branch is one of 25 AD branches UBL authorized to deal with foreign exchanges as permitted by the Bangladesh Bank through observation of the bank’s performance and its customers associated with the bank for conducting foreign businesses and remittances. The AD activities of the branch contribute a large portion in the bank’s earnings. They have their tested customers comprised of garments industry, textile, garments accessories and other international trading customers. However, the risk associated with the dealings is also great and previously major classified loans were contribution of the foreign exchange business.
Performance of the Branch:
The Branch has been performing well in terms of Deposit, Advance and Profit from the very beginning .
Three year performance at a glance:
2010 2009(tk in lacs) 2008
|1.Deposit||6500.00 5487.37||6000.00 5957.91||5700.00 5832.52|
|2.Loans and Advances||3500.00 3200.55||2800.00 2841.64||2600.00 2296.72|
|3. Import.||4000.00 3765.65||3500.00 3370.68||3000.00 2725.59|
|4. Export.||——– ———||——– ———||———- ———–|
|5.Guarantee||3000.00 2866.61||2730.00 2661.93||5000.00 1313.27|
|6.Remittance||5600.00 5504.47||5500.00 5149.93||6400.00 8185.39|
|7.Profit||250.00 168.09||200.00 126.48||175.00 142.85|
Month wise L/C Opening:
Total numbers of Letter of Credit that are opened in 2008 are given below in month wise:
UBL, Kalabagan Branch is coordinately welcome all people with different occupation to transact their business through their branch .Employees of the branch are hardworking to satisfy their valued customers wants and needs. They try their best to solve their customers’ problem so quickly. The branch’s customer profile is given below:
- Cell Phone & accessories.
- Electronic goods dealers (Wholesaler, retailer and importer.)
- Medicine (Wholesaler, retailer and importer.)
- Medical Instruments importer.
Introduction of Investment Division:
Uttara Bank is a private bank. it is committed to provide high quality financial services/products to contribute to the growth of G. d. p of the country through stimulating trade & commerce, accelerating the pace of industrialization, boosting up export, creating employment opportunity for the educated youth, poverty alleviation, raising standard of living of limited income group and over all sustainable socio-economic development of the country. In achieving the aforesaid objective of the bank, investment operation of the bank is of paramount importance as the greatest share of total revenue of the band is generated from it, maximum risk is centered in it and even the very existence of band depends on prudent management of its investment portfolio. The failure of a commercial bank is usually associated with the problem in investment portfolio and is less often the result of shrinkage in the value of other assets. As such investment portfolio not only features dominant in the assets structure of the, it is critically important to the success of the bank also.
As sure proper and orderly conduct of the business of the Bank, the Board of Directors’ will empower the Managing Director and other Executives of the Bank to lend up certain amount under certain terms and conditions at their discretion. The lending officer is broadly categorized as follows
The amount and scope of each Officer lending authority is a function of the amount and extent of authority required by the officer to carry out his/her responsibilities to the Bank and its clients may prudent, effective manner. It must be emphasized mat an Office
will not be delegated lending authority only on the basis of his position. In other words, an officer does not automatically get lending authority by virtue of his corporate and/ or functional title. Specified lending authority will be delegated by the Managing Director to various Executives after taking into consideration his proven credit judgment, knowledge and experience. The managing Director with the Executive Committee/ Board will review all lending authorities periodically.
Customer satisfaction refers to the extent to which customers are happy with the products and services provided by a business. Customer satisfaction levels can be measured using survey techniques and questionnaires. Gaining high levels of customer satisfaction is very important to a business because satisfied customers are most likely to be loyal and to make repeat orders and to use a wide range of services offered by a business.
In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy. It is seen as a key performance indicator within business and is part of the four of a Balanced Scorecard.
There are many factors which lead to high levels of customer satisfaction including:
Products and services which are customer focused and thence provide high levels of value for money.
Customer service giving personal attention to the needs of individual customers.
After sales service – following up the original purchase with after sales support such as maintenance and updating (for example in the updating of computer packages).
Customer satisfaction is that customers are most likely to appreciate the goods and services that they buy if they are made to feel special. This occurs when they feel that the goods and services that they buy have been specially produced for them or for people like them.
Customer Satisfaction Survey:
Myself I was survey the customer in this segment; here I saw most of the customer have a long time relationship with Uttara bank ltd. I am survey total 20 people. Sex was divided into two groups Male & Female. In here the number of male was 15 & female was 5. Most of the customers in this bank are service holder but there are also open account another profession’s people, The respondent occupations are divided into 5 groups. These are Service, Business, Student, Housewife and Others. Among the number of respondents occupation Service are 10 respondents, Business are 5 respondents, Students are 2 respondents, Housewife are 3 respondents, Others are 0 respondent. The customers of UBL, age are differing customer to customer. I saw that the age groups ranged from 18 years to 60 years or older are divided into 6 groups. These are 18-25, 26-35, 36-45, 46-55, and 55-65, 66 or older. Among the number of respondents age range 18-25 are 2 respondents, 26-35 are 2 respondents, 36-45 are 5 respondents, 46-55 are 6 respondents, 55-65 are 3 respondents, 66 or older are 2 respondents.
The customer of Uttara bank ltd are very much satisfied about that the procedure of account opening but the back dated technology are confused them to do their banking. UBL has a fresh environment to satisfy their customers but when some customers are comparing with other bank environment then their not properly satisfied. Most of the customers demand is to introduce on line banking & internet banking but they don’t have that service. UBL recently lounge their ATM services in the city but their both is not sufficient. They don’t have any POS outlet; it’s very much needed for their customers. UBL have a lot of human resource but they have not enough knowledge & smartness to serve the customers, some time they done rude behave to customers like government bank. Most of the employees of UBL are not attentive to their job for this reason the customers are decline. As a privet bank the advantage is that UBL have highest number of branch in all over the country. The service charge is less then other privet banks. UBL have high volume of transaction regularly specially business purpose of customers. The loan & advance facilities of UBL are much more flexible, recently UBL start to provide small female investor loan. Customers are feeling very safe for their transaction with UBL.
Here Strongly disagree was 0 person, Disagree was 3 person, Neutral was 7 person, Agree was 8 person & Strongly agree was 2 person.
Modern Looking Equipment:
Here Strongly disagree was 2 person, Disagree was 8 person, Neutral was 7 person, Agree was 2 person & Strongly agree was 1 person.
Easy Loan Facility:
Here Strongly disagree was 2 person, Disagree was 8 person, Neutral was 7 person , Agree was 2 person & Strongly agree was 1 person.
Employees are very much friendly:
Here Strongly disagree was 2 person, Disagree was 5 person, Neutral was 7 person , Agree was 3 person & Strongly agree was 2 person.
Enough Facilities to their customer:
Here Strongly disagree was 3 person, Disagree was 7 person, Neutral was 7 person , Agree was 7 person & Strongly agree was 0 person.
Employees are presentable:
Here Strongly disagree was 2 person, Disagree was 5 person, Neutral was 6 person , Agree was 3 person & Strongly agree was 4 person.
Service charge of UBL is less:
Here Strongly disagree was 0 person, Disagree was 3 person, Neutral was 4 person , Agree was 7 person & Strongly agree was 6 person.
UBL Shows interest in solving the Problem:
Here Strongly disagree was 5 person, Disagree was 2 person, Neutral was 9 person, Agree was 3 person & Strongly agree was 1 person.
Maintain Privacy & Confidentiality:
Here Strongly disagree was 0 person, Disagree was 0 person, Neutral was 4 person, Agree was 7 person & Strongly agree was 9 person.
Customers are satisfied with UBL:
Here Strongly disagree was 3 person, Disagree was 2 person, Neutral was 11 person , Agree was 2 person & Strongly agree was 2 person.
Employees of UBL are always willing to help the Customers:
Here Strongly disagree was 3 person, Disagree was 6 person, Neutral was 4 person, Agree was 4 person & Strongly agree was 3 person.
Employees of UBL are not too much busy to respond to there customers:
Here Strongly disagree was 3 person, Disagree was 7 person, Neutral was 7 person , Agree was 1 person & Strongly agree was 2 person.
Customers are feeling safe for their transaction in UBL:
Here Strongly disagree was 0 person, Disagree was 0 person, Neutral was 4 person , Agree was 8 person & Strongly agree was 8 person
Customers are satisfied with the current interest with each service of UBL:
Here Strongly disagree was 3 person, Disagree was 1 person, Neutral was 7 person , Agree was 4 person & Strongly agree was 5 person.
Employees of UBL have the knowledge to answer the customer’s questions:
Here Strongly disagree was 1 person, Disagree was 4 person, Neutral was 9 person , Agree was 2 person & Strongly agree was 4 person.
UBL gives the individual attention to there customers:
Here Strongly disagree was 2 person, Disagree was 7 person, Neutral was 5 person , Agree was 5 person & Strongly agree was 1 person.
When customers call for any queries employees of UBL are able to answer:
Here Strongly disagree was 1 person, Disagree was 3 person, Neutral was 6 person , Agree was 7 person & Strongly agree was 3 person.
UBL thinks about to satisfy their client:
Here Strongly disagree was 3 person, Disagree was 4 person, Neutral was 5 person , Agree was 5 person & Strongly agree was 2 person.
Gender of the Customer’s:
I am survey total 20 people. Sex was divided into two groups Male & Female. In here the number of male was 15 & female was 5.
Occupation of the Customer’s:
The respondent occupations are divided into 5 groups. These are Service, Business, Student, Housewife and Others. Among the number of respondents occupation Service are 10 respondents, Business are 5 respondents, Students are 2 respondents, Housewife are 3 respondents, Others are 0 respondent.
Length of Account:
The length of account from 1 year to 10 years divided into 6 groups. These are 1-2, 3-4, 5-6, 7-8, 9-10 and 10+. Among the number of respondents length of account 1-2 are 3 respondents, 3-4 are 4 respondents, 5-6 are 6 respondents, 7-8 are 7 respondents, 9-10 are 0 respondents, 10+ are 2 respondents.
Age Range of the Customer’s:
The age group ranged from 18 years to 60 years or older are divided into 6 groups. These are 18-25, 26-35, 36-45, 46-55, 55-65, 66 or older. Among the number of respondents age range 18-25 are 2 respondents, 26-35 are 2 respondents, 36-45 are 5 respondents, 46-55 are 6 respondents, 55-65 are 3 respondents, 66 or older are 2 respondents.
Conclusion: Thank for your time and talking part in this survey. I would like to remind you that your opinion is valuable for our study, as part of our quality control procedures. All the information received will be kept confidential and will be used for academic purpose only. Your kind consideration will be highly appreciated. Thanks for your nice cooperation.
- In Uttara Bank Ltd. the coordination among lower, mid, and top level management is very good.
- In Uttara Bank Ltd. the prompt decision making by the management among there own super vision.
- It is found that in Uttara Bank Ltd. “Zero” default during the last five years foreign exchange performance report, which is very favorable in competitive market.
- In Uttara Bank Ltd. the lagging behind technologically.
- Improper record keeping system found by the employers or employees by Uttara Bank Ltd.
- Lack of job rotation. Only a selected number of officers are involved or engaged in foreign exchange department. So that in case of emergency other officer can not handle the foreign exchange department.
- Very poor in the field of export during the last couple of years.
- In Uttara Bank Ltd. there is huge network with correspondent banks abroad, it means it worked all over Bangladesh as well as the other country.
- In Uttara Bank Ltd. the experienced and skilled officers in foreign exchange department as well as some other department.
- There is no record of opening a student file in the branch which is one of the potential businesses for a bank/branch.
- In banking sector this bank’s well reputation in international arena.
- The bank was the pioneer in inward foreign remittance of our non-resident expatriates.
- Increasing inflow of foreign remittance due to widespread branch network in the rural areas and quality customer services.
- Competitive cost of foreign currency.
- In Uttara Bank Ltd. there is Integrated treasury management that is known to all.
- Potential customers’ switching to other banks consequent upon considerable number of employees turnover.
- In Uttara Bank Ltd. there is unusual expectation and bargaining from customers’ side.
- In Uttara Bank Ltd. the increasing demand from the corporate customers for discount in service charges.
The Bank’s strength and competitive capabilities can be shown by the SWOT analysis .The SWOT analysis is grounded in the basic principle that strategy –making efforts must aim at producing good fit between a company resources capability and its internal situation.
- UBL has already established a favorable reputation in the banking industry of the country. It is one the leading private sector commercial banks in Bangladesh. The bank has already shown a tremendous growth in the profits and deposit sector.
- UBL has provided its banking service with a top leadership and management position.
- UBL has already achieved a high growth rate accompanied by an impressive profit growth rate in 2001. The number of deposit and the loans advances are also increasing rapidly.
- UBL has an interactive corporate culture. The working environment is very friendly, interactive and informal. And, there are no hidden barriers or boundaries culture provides as a great motivation factor among the employees.
- UBL has the reputation of being the provider of good quality services too its. potential customers.
- Uttara Bank Ltd. Trained young and energetic human resources that the can be highly expert in banking sector.
- Uttara Bank Ltd. has nation wide branch network that customers feel vary free to be an account holder.
- Uttara Bank Ltd. has good image that is very trust worthy to the corporate level as well the general customers.
- Uttara Bank Ltd. provide better and quick service quality by the expert and they can be goods solutions to their customers.
- Uttara Bank Ltd. branches are well decorated and furnished that the employees can move easily from one department to another department.
- The main important thing is that the bank has no clear mission statement and strategic plan. The bank doesn’t have any long-term strategies of whether it wants to focus on retail banking or become a corporate bank. The path of the future should be determined now with a strong feasible strategic plan.
- The bank failed to provide a strong quality-recruitment policy in the lower and some mid level position. As a result the Services of the bank seem to be Deus in the present days.
- Uttara Bank Ltd. has existence of trade union that can raised ones voice can be problem to the other.
- Some of the job in UBL has no growth or advancement path. So lack of motivation exists in persons filling those positions. This is a weakness of UBL that it is having a group of unsatisfied employees.
- In terms of promotional sector, UBL has to more emphasize on that they have to follow aggressive marketing campaign.
- The default risk of all terms loans have to be minimized in order to sustain in the financial market. UBL has to remain vigilant about this problem so that proactive strategies are taken to minimize this problem if not eliminate.
- In order to reduce the business risk, UBL has to expand their business portfolio. The management can consider options of starting merchant banking or diversify into leasing and insurance sector.
- The activity in the secondary financial market has direct impact on the primary financial market. Banks operate in the primary financial market. Investment in the secondary market governs the national economic activity. Activity in the national economy controls the business of the bank.
- Opportunity in retail banking lies in the fact that country’s increased population is middle class. Different types of retail lending products have great appeal to this class. Different types of retail lending products has a very large and easily pregnable market.
- A large number of private banks coming into the market in the recent time. In this competitive environment UBL must expand its product line to enhance its sustainable competitive advantage. In that product line, they can introduce credit card and debit card system for their potential customer.
- As its branches are situated all over the country, it is a comparative advantage to bring all the branches under computer network.
- Now inflow of foreign remittance is increasing so it will very favorable for Uttara Bank Ltd.
- Uttara Bank Ltd. has comparatively low cost fund then new bank that can be very helpful for the customers.
- Uttara Bank Ltd. taking advantage of emerging new technologies in Banking, especially online Banking, ATM etc. it will be a successive method to get fame.
- All Sustaining multinational banks and upcoming foreign and private banks pose significant threats to UBL. If that happens the intensity of competition will rise further and bank will have to develop strategies to compete against these local and foreign banks.
- Other commercial banks are offering higher salary that may create problem for UBL to retain their experienced managers and executives.
- Others are coming with hi-tech technology is the great problem for Uttara Bank Ltd.
- Public expectation from bank changing and bargaining power of customer is increasing.
- Competitors are offering innovative new products and services regularly.
Banks and other financial institutions have been playing key role in boosting economic activities in the Bangladesh economy. In Bangladesh, at present there are 50 banks of which there are 30 private commercial banks, 10 foreign commercial banks and 9 nationalized commercial and specialized banks. Since 2000, banking has made revolutionary change in the financial sector of Bangladesh. According to banking Company Act 1991, many policies have been adopted to regulate and monitor the banking sector of Bangladesh. Bangladesh Bank is the key institution to adopt policy making in Bangladesh.
Foreign Exchange has always been regarded as an esoteric field of a bank as it involves international trade, multiple currencies, different legal systems and different sovereign countries. It covers a wide range of sections such as remittances, import, exports, accounting standards, exchange controls etc. A bank can earn huge profit from its foreign exchange operations.
Uttara Bank is one of the largest private commercial banks in Bangladesh. It has a strong branch based network in Bangladesh and widespread correspondent relationship in international arena. It has also sound reputation to different international banking sectors for its committed transactions. Its strong earning and profitability reflects its ability to support its present and future operation.
Kalabagan Branch is one of the biggest and oldest branches of Uttara Bank. Its sound management, suitable location, efficient dealings and above all, proper marketing approach made it one of the successful branches of the Bank. Yet, there are ample opportunities for its operational boost up in near future.
Foreign exchange is a multifarious track of a banks operational activity. Uttara Bank as one of the oldest banks of the country has attained experienced management, skilled human resources, huge customer based, and longer international channel. However, since a large number of private commercial banks came forward to complete the race it is not so easy for a bank to run business smoothly. because every private bank is growing rapidly by dint of strategic management, marketing management, asset liability and risk management. On the other hand, the growth in connection with return on asset, return on equity, networking, human resource development, technological advancement in Uttara Bank is not so significant. As far as possible the bank should take steps to strengthen its position in the competitive banking sector of Bangladesh which may include:
- To offer specialized and quality services to the customers.
- To launch realistic and attractive service products in order to maximization of profit.
- To commence on-line banking as part of sound financial services and transactions.
- Time oriented loan pricing setting interest rate for deposits and service charges.
- Enhance promotional activities to focus its marketing strategy.
- Arrangement of training for potential employees.
To ensure allied services related to foreign exchange operation at every AD branches like buying and selling of cash foreign currency and travelers cheques, opening of student file and opening of Foreign Currency accounts of the eligible people.
Method of internal communication and decision making should be reconstructed in order to protect waste of time, energy and papers.
Pursue a strong and effective recruitment system to ensure expected human resources in the institution.
Survey on Customer Satisfaction of Uttara Bank Ltd (UBL)
n: [Where 1= Strongly Disagree, 2= Disagree, 3= Neutral, 4=Agree, 5= Strongly Disagree]
Please Tick (√) on the box:
|1||The Uttara Bank Ltd. has a fresh environment to satisfy you.|
|2||The Uttara Bank Ltd. has modern looking equipment.|
|3||It is easy & safe to take loan advances at the UBL.|
|4||The employees of UBL are very much friendly.|
|5||UBL provides enough facilities to their customers.|
|6||UBL have any online facility?|
|7||The Uttara Bank Ltd. employees are presentable.|
|8||Service charge of UBL is less to comparable with other banks.|
|9||When you have a problem, The UBL shows a sincere interest in solving it.|
|10||At The UBL account opening is very much beneficiary.|
|11||UBL maintain privacy & confidentially.|
|12||As a customer of UBL you are satisfied for their service.|
|13||UBL have customer service department.|
|14||Employees at The UBL give you prompt service.|
|15||Employees at the UBL are always willing to help you.|
|16||Employees at the UBL never too busy to respond your request.|
|17||You feel safe in your transaction with the UBL.|
|18||You are satisfied with charges deducted from your account by The UBL.|
|19||You are satisfied with the current interest along with each service at the UBL.|
|20||Employees at The UBL have the knowledge to answer your question.|
|21||The UBL gives you Individual attention.|
|22||When you call for any queries employees of UBL are able to answer.|
|23||The UBL thinks about to satisfy their client.|
- Why you chose Uttara bank for your transaction?
- What type of problem you face in this bank?
|Please Indicate your overall Level of Satisfaction||Highly Satisfied||Satisfied||Indifferent||Dissatisfied||Highly Dissatisfied|
Gender: □Male □Female
Age Range: □ 18-25 □ 26-35 □ 36-45
□ 46-55 □ 55-65 □ 66 or older
Occupation: □ Service Holder □ Business Person
□Student □ Housewife □ others
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