Credit card and payments companies compete for a slice of the growing BNPL market

Invest in now, fork out afterwards is in this article to remain. A year ago, the main players in the space were companies that were created solely to allow customers to pay in installments at the point of sale. The top-ranked names associated with BNPL were Klarna from Sweden, Afterpay from Australia, and Affirm from the United States.

However, the environment appears to be drastically different now that more suppliers have seen the opportunity and are competing for a piece of the pie. PayPal invested $2.7 billion in Japan’s Paidy in the last thirty days in an effort to break into the Asian market. Sq. announced plans to acquire Afterpay in a $29 billion deal in early August. Apple said to getting involved in the BNPL video game.

In today’s BNPL, we are seeing the steady formation of a symbiotic interaction between traditional financial institutions, payments upstarts, and main organizations. As credit card and payments firms regard BNPL as a new growth opportunity, incumbents like Klarna and Affirm are looking for methods to expand the number of clients who can access their installment loans.

The bigwigs join the fight.

Now that consumers are becoming more comfortable with BNPL providers, the major credit card companies are taking steps to ensure they are not left behind. Visa announced on Wednesday that an “increasing number” of issuers, acquirers, and fintech are collaborating with the company’s technology to provide BNPL options to their customers.

Visa’s SVP and global head of payment and system products and solutions, Mary Kay Bowman, said in a statement that the company has been “enthusiastically adopting BNPL” for a long time “because it expands choice and opportunity for buyers and sellers alike.”

“We are in this piece and permitting a BNPL fintech alternative if purchasers desire it,” she added. “If they want a choice from their financial institutions, we’re aiding them as well.” Visa has announced that it has signed a “global manufacturing arrangement” with BNPL’s Klarna to help it expand and grow in a variety of markets.