Market Intelligence

Market Intelligence is refer to the collection and monitoring of external data such as analysts reports, competitor financial data, press monitoring or social media monitoring. It can be used to assess market entry opportunities and to formulate market development plans and penetration strategies. Market Intelligence use at primarily external data collected and analyzed by a business about markets that it anticipates participating in with the intention of using it in making decisions. It also provides an insight into markets and customer behaviour, from sources such as databases, prospect lists, website activities, transaction histories, loyalty cards and so on.