Intangible assets are an asset that lacks actual substance and usually is incredibly hard to evaluate. It includes patents, copyrights, franchises, goodwill, images, trade names. Intangible assets have been argued to be one possible contributor to the disparity between company value depending on their accounting records, and company value depending on their market capitalization. The economic benefits be determined by the nature of the intangible asset and how the company uses it. An intangible asset should be identifiable and be individual to a legal protection and also possess certain measurable volume of economic attributes and traits.