This article focus to Define and Discuss on Brand Expansion, in financial market point of view. Brand names serve as definition of identification in this kind of country. And that is the reason why companies strive for their brand expansion, as they understand that the name of product and company serves as top priory practically in most households. When it comes to brand expansion there are various ways that existing merchandise can increase this discipline. For a strong name is the particular medium for extended these products by adding a brand new or slightly changed product within that company using the same name.