Appreciation Letter to Customer

Appreciation Letter to Customer

It’s not your customer’s job to give you direct feedback after each interaction with your brand. A letter of appreciation written to a customer is a letter showing a store or company’s appreciation for the customer’s continued usage of the company’s products or services. Their role is to simply make a purchase with you and hopefully receive the intended value. Such letters are short letters written chiefly to establish and maintain a rapport with the consumer. So, when a customer does give you feedback, it’s a very kind gesture.

Whether that feedback is positive or negative, it was likely written with the intention of improving customer experiences in the future. Many mega-corporations, as well as smaller businesses, insist on the maintenance of a good relationship with the consumer since the entire economy is consumer-centric it is therefore considered beneficial to see to it that he is satisfied at all times.

Appreciation letters are a professional means of communication to express thanks and gratitude towards people for their good deeds. The main purpose of appreciation letters is to sincerely recognize what people have done for you and their positive impact on your work life. When writing appreciation letters, make sure to express your gratitude in the beginning for the recipient to understand the intention of your letter.

Appreciation Letter to Customer Writing Tips:

  1. Begin by thanking the consumer for his membership or usage. Don’t forget to additionally thank the consumer if you know that he has been unofficially endorsing your goods and services.
  2. A letter of appreciation to a customer is a good way to also inform the customer of some discounts and sales that might be on in the store. This way, you get to express your gratitude, and the customer comes to know of all the latest news.
  3. Keep the tone of the letter short. If you have a lot of sales or other related activities coming up, attach a separate brochure that will give the customer an overview of what these have to offer.


Sample Format –

To: Receiver Name and Adress

From: Sender Name

Subject: Appreciation letter

Dear Name,

I am sending this letter to show our gratitude towards your continued trust in our business. You have been our customer from the past several years, and it’s because of your continued relationship that we have been a successful company with the highest sale this year. (Describe in your own words).

We would like to thank you for your gesture, and we are giving special gifts to some of our prestigious customers. Please drop into the outlet and collect the gift before the end of this month. (Cordially Explain on requirements).

To avail this opportunity, please visit our _____________ (What is the Trade Name of Your Business) outlets.

We are happy to serve you all these years and would like to continue this. Thanking You,

Yours truly,

Name and Signature


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