Basic purpose of this article is to explain the benefits of implementing Customer Relationship Management. Customer relationship management (CRM) is often a system for managing a company’s interactions along with current and long term customers. It often involves using technology to organize, automate and synchronize product sales, marketing, customer services, and technical help. A customer relation management system that is properly implemented would bring substantial benefits to any organizations. The advantages are both primary and indirect and are intended to perpetually improve the overall client encounter.