Cross merchandising refers to the display of opposite and unrelated products together to earn additional revenues for the store. Products from different categories are kept together at one place for the customers to find a relation among them and pick up all.The display of merchandise at the store plays an important role in attracting the customers into the store. The display of the products at the retail store goes a long way in influencing the buying behavior of the consumers.
According to cross merchandising:
- Unrelated products are displayed together.
- The retailer makes profits by linking products which are not related in any sense and belong to different categories.
- Cross Merchandising helps the customers to know about the various options which would complement their product
- Examples of Cross Merchandising
- Mobile covers displayed next to mobile phones.
- Recharge coupons with new sim cards
- Batteries with electronic appliances
- Neck ties or cuff links displayed with men’ shirt
- Fashion jewellery, rings, anklets, hand bags with female dresses.
- The customer at the first instance can’t really decide what all he needs apart from the products he has already purchas.
Through cross merchandising, the retailer smartly tries his level best to convince the customers to buy additional products apart from his existing list.