Management

Evaluating a Company’s External Environment

Evaluating a Company’s External Environment

Basic purpose of this lecture is to present on Evaluating a Company’s External Environment. Diagnosing a company’s situation has two facets: Assessing the company’s external or macro-environment Industry and competitive conditions. Forces acting to reshape this environment Assessing the company’s internal or micro-environment Market position and competitiveness Competencies, capabilities, resource strengths and weaknesses, and competitiveness.