MagPortal – Has over 200 categories to choose from, so you can select listings that closely match your users’ interests. New articles are normally added to the feeds within one business day of their publisher placing them on the web, so the feeds are a good source of current information that can improve the stickiness of your site.
Moreover.com – Moreover is news feed application that sends fresh news headlines to websites. The best source of dynamic news content available on the web.
News Index – With the News Index Personalized News Ticker you decide the content, not merely by some vague topic like sports or business, but can focus down to the exact area of interest for your visitors.
3. Polls
Visitors often like to give their opinion about something. Offering a quick one or two question poll that changes every couple of days is a great way to keep them interested and coming back to your site. Here are some sites that can help you set up a poll for your website.
Mister Poll – Add interactive polling capabilities for your visitors. Claims to be the Internet’s largest online polling site.
Pollit.com – Add surveys, polls, guestbooks, and an ad rotator to your site for free to increase interactivity for your visitors.
Votations – Polls, surveys, quizzes and database forms are free with many options and with an easy and fast four step setup processes.
Zoomerang – Zoomerang has more than 100 professionally-designed survey templates to choose from, including those for business, education, community, and personal/social.
4. Guestbook/Forum/Chat
People love to interact with each other. If you give them a place to leave their thoughts and to talk with one another, most likely they will come back to view what else has been said. There are three basic types of this kind of interactivity.
Guestbook
This is simply a place where your visitors can leave their thoughts and opinions.
Forum
This is a more interactive approach, where someone can start a thread and other visitors reply to the posting in an ongoing fashion. This also a great thing to have if you offer more technical or specialized services, so that your customers can ask you about any technical problems they are having and might even find the answer in a previous posting.
Chat
Most of us know that chat rooms can be highly addictive and most online surfers at one point has participated in some kind of chat. You can provide a cat room for either social purposes (like an online dating site) or for customer service issues, where the visitor can have live help via a chat with a customer service rep.
5. Free Articles
People love free stuff. Even if it’s as simple as a collection of industry related articles. If you owned a diet and nutrition company, offering free recipes and articles on weight loss would boost your traffic by getting them to return to your site for more info. It’s important to use only relevant material to your website services or products or you will just confuse or irritate your visitor.
You can either write the articles yourself or gather articles from article content sites. Make sure you always include the author’s credits at the end so you are not stealing the articles. Here are a few good sites that offer articles on a huge variety of topics.
Article Central – A large directory of almost 4000 articles for webmasters.
Constant Content – Download articles, tutorials, and product reviews for your web site. Everything you need to construct a finished website. You can request article subject matter and even get custom articles written just for your web site.
EzineArticles.com – Free content for your ezine or website from a variety of popular categories.
Another good way to gain exposure for your website and start gaining respect and credibility is to write your own articles and submit them to these kinds of sites. There is always a link to the author’s website with their name at the end or beginning of each article. It is a great way to add traffic and potentially increase your sales.
6. Membership Sites
There are two kinds of membership sites, free and paid. Free membership sites are usually websites that are tailored to give you content based on your profile and interests. It changes constantly and most people that sign up for a site like this come back to see whats new they can read about.
If you are an expert in your field of expertise and have enough good growing and updated content, you should look into making a paid members version of your website. You could even have a joint venture and offer a wealth of information only available to paid subscriptions.
There are still more ways you can add content to your site, like cartoons, games, quotes or sayings of the day. With a good search on the internet you should be able to come up with lots of free content to make your website a place where your customers love to come back and visit.
Remember that most internet consumers, first and foremost, are looking for free information before they are looking to buy anything. Make your site filled with relevant information and they will be more likely to come back and buy from a site they trust.
Before Launching Your SEO Campaign both the advertiser and publisher must consider followings steps:
One of the most important aspects of a search engine optimization campaign is also one of the most overlooked – preparation!
As I’m always explaining to my SEO101 professional, there are some important steps to take in advance of launching your campaign that will make sure it has a better chance at succeeding.
Before you start any search engine optimization campaign, whether it’s for your own site or that belonging to a client, you need to answer the following important questions:
1) What is the overall motivation for optimizing this site? What do I/they hope to achieve?
2) What is my/their time-frame for this project?
3) What is my/their budget for this project?
4) Who will be responsible for this project? Will it be a joint or solo effort? Will it be run entirely in-house or outsourced?
This initial analysis will help you to scope the time and costs involved in advance. For those of you optimizing client sites, obtaining accurate answers to these questions BEFORE quoting is absolutely crucial. Otherwise you can find yourself in the middle of a project that you have severely under-quoted for and that’s very frustrating.
The remainder of questions are to establish in advance to whom, what, where, when, why and how of the optimization campaign. This will help you determine the most logical keywords and phrases to target, as well as which search engines and directories to submit the site to and which sites to pursue reciprocal links with.
So now you are clear about your motivations for optimizing the site, you know more about the target markets and you know how compatible the existing site is with search engines and how much work is involved in the search engine optimization process.
Therefore, this media mind control article I explain how media controls your thinking. I also give some advice on how to prevent you to be controlled this way.
If you are reading this article it is likely that media mind control subject is not something new to you. But most of the population would be shocked to find this out.
Media controls you in such a subtle way that the majority of population would not even believe that this could happen.
Media controls you in many ways: through commercials, TV news, newspapers, radio news, movies and sometimes even through the internet.
SWOT ANALYSIS of Service Engine Ltd.:
There is undoubtedly an information overflow around Digital Advertising and Management that are related services. I thought it’s a good idea to group and present this information through a SWOT Analysis so that it would make more sense to the reader. As everyone would expect, strengths are much more than the weaknesses.
Findings of the study:
11. Poor system Administration: Company system software some times crashes due to poor maintenance. For this, employees have to submit their personal information frequently. On the other hand, sometimes they are unable to submit proper documents to the clients within due time. For this reason, an unexpected discrepancy happened with clients.
12. Strict Training Materials: All training materials and internal documents are strictly handled by the top officials. For this, executives are filling shortage of training to hand any complex campaign. As a result, some executives misevaluated by the company.
13. Fired without prior Notice: Sometimes, employees are sacked without any prior notification or showing any causes. That system, also create grievance to the existing employees. Therefore, existing employees abandon the job after getting current moth salary without inform to the company officials. As a result, frequently some projects are filling shortage of manpower and hamper the gross production target.
14. Policy Discrepancy: USA campaign operations providing 3 three moth cumulative salary; any employee terminated without any fault. But local management (Service Engine ltd. BD. Office) is not followings such despite having that condition for both operational strategies.
Recommendations:
Every year millions of people can come to join Digital Marketing Management base business to do shopping or research information. With currently depressing economic times people are running out of disposable income and companies are therefore looking to establish long lasting service management that can help them to vie with probable competitors (Such as India, China, Philippines).
With this rush of people to the Internet it continues to make good sense to start an online business. And as such many newcomers are joining the online business bandwagon.
Most come with unrealistic expectations, thinking that we can do little work for big pay. While it is true that there are easier ways to online business success, it is false to think that we can make good money without some sweat. This article examines some of the problems that a newcomer may face and how to overcome the problems.
To overcome the problems the following recommendations have been made:
1. All employees should be concentrated to serve for the company properly during campaign operation so that company will count unnecessary compensation.
2. Both mid-level and lower-level official should be communicative in any circumstances. As a result, clients will not directly phone to the top officials as well as employee can avoid unexpected and rigorous situation that come from the top officials.
3. Top official can call for urgent meeting but it must not be happened during urgent campaign operation. Therefore, they don’t need to count any losses during bill submission to the client.
4. Selectors of the top officials of Services Engine Ltd. should be free and transparent minded to select actual performer so that most talented employee will come forward to serve for the company with cent percent dedication.
5. During policy making company should consider the executive levels those who are running on going projects or campaign. Then, policy will be appropriate and suitable to serve for the clients.
6. An online business is an intellectual business. So, project manager should consider executives as the potential advertiser. If any constructive advice or recommendation comes from them, should evaluate that precisely by the project manager. As a result, any unexpected conflict will not apparent instead of suitable working condition.
7. Training Mangers should change their rigorous strategy to train up the new comers. All training materials should easy and bearable to the new comers so that they will fill comfort to adjusted with campaign operation.
8. Company can not full fill all demands of the employee but should consider all logical demands, which comes from the employees.
9. Currently BTCL maintaining the overall ISP companies that are really ironical for the companies. So, this sector should privatize to make a strong competition for establishing strong hold in digital service management.
10. English is now become most inevitable part for not only foreign communication but source of preparing all service components. But our indigenous people are facing this problem due to have lack of proper qualified language training center in Bangladesh.
11. Company should hire most efficient and qualified personnel for maintaining the system administrator documents properly.
12. Company top official should be generous to provide and share all shorts of training documents with the executives.
13. Company should easy relationship with the employees and should provide prior notice before sacked any employee.
14. Company should maintain unique management policy. So, nobody will blame top officials during exit the company. Also, company should provide 3 (Three) month salary to the employee who will exit the company for company requirements according to USA policy as they are operation USA task in Bangladesh.
Conclusion:
In Bangladesh, Service Engine new becomes the largest and fastest growing company. They should consider that digital marketing, especially search engine marketing, will continue growing in double digits in the next few years. At the same time there are an increasing number of households using the internet and search engines. Therefore SEM still offers, especially for small and middle sized companies, good opportunities to sell their products to a wider audience. But many of these companies have not even heard about online marketing or SEM and cannot estimate the potential of this form of marketing. The more the online search for everyday products becomes more significant, the more there is not only a possibility but a necessity to use online marketing to survive in the competition. The institute for information technology Become predicts an online turnover of 142 million Euro for 2011 (Bitcom, 2010). Through this changing consumer behavior online marketing becomes more important every year. The depth of the effort of online marketing tools also depends on factors like ethics. A SEO always needs to differentiate between optimization and manipulation
It should be considered that the internet is a rapidly changing medium. With the mix of classical marketing tools, online project management and online marketing a company can recognize potential target markets and plan campaigns to reach them. It is important to know the structure of the market and adopt its conditions to be one step faster than the competition. At the beginning of a campaign there is still a great potential to optimize it with controlling methods. The best method to get many visitors to a web page is a combination of SEA and SEO. But it is not enough to have visitors on a web site, if they do not like the page or cannot use it and leave rapidly. It has to be optimized not only for a search engine, but for a visitor as well.
According to Gartner (A worldwide digital service management measuring system survey company) found that Bangladesh now becomes the most probable market for worldwide digital campaign operation in the field. In spite of having all sorts of problems and shortages, authority should take proper initiative to overcome all sorts of problems.
On the other hand, company must be cordial to serve the employees more than previous and update more and more to catch the global market.
Though, still we are not exceeding our local target based on our population but in future Service Engine ltd. Will should all of his effort to vie with other nations in the field.