Lecture on Observation Methods in Business Research

Basic objective of this lecture is to presentation on Observation Methods in Business Research. Here explain some Observation Methods like Physical actions, Verbal behavior, Expressive behavior, Spatial relations and locations, Temporal patterns, Verbal and pictorial records. Here also discuss on Categories of Observation Methods, they are Human versus mechanical, Visible versus hidden, Direct and Contrived. This article also briefly explain on Mechanical Observation, Monitoring Web Site Traffic, Physiological Reactions, Eye Tracking Monitors, Psychogalvanometer and Voice Pitch Analysis.