Opportunity Management actually provides the framework for presenting sales projects from the very start, and tracking their progress. It is a part of Customer Relationship Management, which enables to control sales process. It is a collaborative approach for economic and business development. It also provides the basis for an analysis and optimization of an enterprise. It is the process that converts the chance to decisiveness and is increasingly becoming embedded in the culture of organisations as they mature and broaden their understanding of the value that managing uncertainty can bring.