Reputation management could be the influencing or control of an individual’s or organization’s reputation. Originally a advertising term, the advancement involving internet and social websites use, along with reputation management organizations, have made it primarily a worry of search benefits. Parts of reputation management can be associated with honest grey areas, like astroturfing review web-sites, censoring negative grievances or using SEO tactics to game the device and influence benefits. Reputation management could be the practice of curbing and influencing public opinion from the physical world via conferences, campaigns and support with the community and by conducting damage handle when negative viewpoints or feedback arise.
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