Basic purpose of this article is to describe the role of PR Agency in business. PR agencies and promoting agencies share the same goals: promoting customers and making all of them seem as successful, honest, important, exciting or relevant as possible. But the walkways to creating consciousness are vastly different. Most people understand advertising is purchased by the client and really should be viewed with skepticism. A PR agency can assist you get your company out there while you’re watching right eyes so that your business becomes recognized to all the best people.