Marketing

Advertising Elasticity Of Demand (AED)

Advertising Elasticity Of Demand (AED)

Advertising Elasticity of Demand (or simply Advertising Elasticity, sometimes reduced to AED) is a measure of the efficacy of increasing advertising investment in the sense of increasing product demand. Traditionally, demand for the product that is the focus of the advertising campaign may be inv.....

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Advertising Appropriation

Advertising Appropriation

Advertising appropriation also regarded as an advertising budget, is a company’s allocation of promotional fees over a unique time period. Because appropriation in itself is an amount of money allocated officially or set aside for a particular use, advertising appropriation is a marketing budge.....

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Share Of Wallet (SOW)

Share Of Wallet (SOW)

Share of wallet (SOW) is a strong marketing metric; it is the dollar sum consistently committed by an average consumer to a single brand rather than to rival products in the same product category. In different words, the Share of wallet is the percentage (“share”) of a customer’s fees (.....

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Market Cannibalization

Market Cannibalization

Market Cannibalization is also known as corporate cannibalism; it is a revenue loss triggered by the launch of a new product by a corporation that substitutes one of its own older goods. When cannibalization happens, not just in sales volume, but also in revenue and market share, the company suff.....

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Marketing Campaign

Marketing Campaign

A marketing campaign, or a marketing strategy, is a systematic course of action to sell something, i.e. a product, service, or brand, and promote something. It usually has one purpose, which appears to be to maximize a particular product’s revenue. The team may have coordinated the promotio.....

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Brand Recognition

Brand Recognition

The word brand recognition refers to the tendency of customers to distinguish a particular brand by its characteristics over another. Brand awareness is just what it sounds like: a consumer’s desire to acknowledge one brand over other brands. In advertising and marketing, it is a notion use.....

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Typefaces

Typefaces

Typefaces A typeface is a set of characters of the same design. Typefaces come in several sizes and usually in several fonts (bold, italic, etc.). These characters include letters, numbers, punctuation marks, and symbols. Courier and Prestige Elite are fixed typefaces and hence they cannot accomm.....

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Dynamic Pricing

Dynamic Pricing

Dynamic pricing is a method firms use to constantly adjust the price of goods/services depending on demand. It also referred to as demand pricing, or time-based pricing is a pricing strategy in which businesses set flexible prices for products or services based on current market demands. For exam.....

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Trade Mark

Trade Mark

Trade Mark A trademark is typically a name, word, phrase, logo, symbol, design, image, or a combination of these elements. It is a sign capable of distinguishing the goods or services of one enterprise from those of other enterprises. It is a particular mark, stamp, or .device, which is affixed o.....

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Trade Discount

Trade Discount

Trade Discount A trade discount is a reduction in price a manufacturer or wholesaler gives a wholesale or retail when they buy a product or group of products. It is short of rebate or allowance is given by the seller to the buyer of goods as a custom of the trade or when the buyer […]

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Tied Shop

Tied Shop

Tied Shop is a business that has agreed to sell only a particular supplier’s products. It refers to a type of retail shop that is tied to stock and-sell goods of a particular manufacturer solely. It enhances its sales in preference to other goods. It is a public house rented from or mortgaged t.....

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Sky Advertisement

Sky Advertisement

Sky Advertisement is an advertisement on a large banner, towed behind an airplane so that it can be viewed by people on the ground. It is an advertisement, which is made by means of an airplane when a specially designed and attractive airplane moves in the sky in carefully planned directions and.....

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