A Case Study on International Marketing

This is A Case Study on International Marketing. Doing business is increasingly global in extent today. There are several reasons for this. One significant reason is technological because of improved transportation and communication opportunities today, trade is now more practical. Increasingly rapid technology lifecycles also increases the competition among countries as to who can produce the newest technological product. Trade between countries is beneficial because these countries differ in their relative economic strengths-some have more advanced technology and some have lower costs.