About Personalized Marketing

Personalized Marketing is the ultimate form of targeted marketing, creating messages for individual consumers. In addition to customized promotions, personalized marketing can also be applied to the products themselves by using a configuration system which allows customers to choose individual specifications for the products they’re interested in. It is dependent on many different types of technology for data collection, data classification, data analysis, data transfer, and data scalability. Technology enables marketing professionals to collect first-party data such as gender, age group, location, and income and connect them with third-party data like click-through rates of on-line banner ads and social media participation.