General objective of this article is to analysis advantages of Creating a Quality Branding Strategy. Branding Strategy is a long-term marketing support for the brand, based on the definition of the characteristics of the target consumers. It includes understanding of their preferences, and expectations from the brand. A branding strategy helps generate a product within the market and to build a brand which will grow and mature in a saturated marketplace. Here briefly explain benefits of brand for business: encourage loyal customers, make brand memorable and a strong brand will help your company to gain credibility.