Ambush Marketing

Ambush Marketing is a marketing technique during which advertisers work for connecting their product using a particular event in the minds of potential customers, without having to cover sponsorship expenses to the event. An example of ambush marketing may well involve selling tunes merchandise just outside the grounds of a concert without worrying about consent or awareness of the concert promoters, relying on using the concert to drive sales. Ambush marketing can be a newly popular promoting technique that raises awareness of a brand with covert ways.