Marketing

Term paper on Brand Book in new product

Term paper on Brand Book in new product

Jaul is a product that serve different segment of customer. The product is green coconut water, which is unique in the current market. We want to market Green Coconut Water. We have prepared this feasibility plan on that basis. We have assigned a name for the product as “Jaul”. Since the raw materials are very much available in our country, we have decided to give the product an indigenous image.