Brand Image Analysis of Electrodes of BOC Bangladesh Limited

The BOC group began its business life in England in 1886 name as the Brin’s Oxygen Company. This research briefly present on brand image analysis of Electrodes of BOC Bangladesh Limited. Other objectives are analyze Welding Sector of BOC; Marketing Strategy of Welding product and Marketing Mix Tools of Welding Products. BOC group has do there business  100 countries around the globe and has annual sales of €12.7 billion. Rather the company needs to pursue continuous efforts to maintain existing image and boost it further incorporating steps.