Major objective of this article is to discuss how Brand Positioning is focus on clarity. Brand positioning identifies “target consumer’s” reason to purchase your brand in preference to be able to others. It is helps to ensure that all brand activity incorporates a common aim; is guided, directed and delivered through the brand’s benefits to purchase; and it focuses in any way points of contact with all the consumer. With that as the primary goal, any company in business today, can still tighten up its strategic vision in addition to brand positioning. The goal is to be able to capture what lies in the middle of this brand, what makes it a compelling manufacturer for consumers and ultimately how it may become even stronger.