Main objective of this article is to discuss benefits of branding during Digital Marketing Strategy. Digital marketing is marketing that employs electronic devices such as computers, smartphones, tablets and game consoles to interact with with stakeholders. Digital marketing strategy applies technologies or platforms for example websites, e-mail, apps and support systems. It can always be through Non-internet channels including TV, Radio, SMS, etc or through Internet channels like Social media marketing, E-mails ads, Banner advertisements, etc. Many organizations use combining traditional and digital marketing and advertising channels; however, digital marketing is gaining popularity with marketers.