Build a Successful Brand Identity

Principle objective of this article is to discuss how build a successful Brand Identity. Brand Identity is the visible elements of a brand such as colors, design and style, logotype, name, symbol that together discover and distinguish the brand within the consumers’ mind. Brand identity is the first impression of a product however the most permanent process in the business model as it communicates the message of not simply the product but the entire business. The whole process is based on research which takes into mind different issues right from social and economics to be able to consumer’s behavior and market place competition.