Major objective of this article is to explain how can increase Brand Awareness. Brand awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Brand awareness includes brand recognition as well as brand recall performance. Brand recognition means the ability of this consumers to correctly distinguish the brand they previously are actually exposed to. Although branding is the commonly used term in the industry world, it is not really as easy as it could seem. It has specific aspects that you need to consider to reap by far the most advantages.