Primary purpose of this article is explain the causes of Brand Promotion during Trade Shows. The trade show or trade exhibition is an exhibition organized so that companies in a specific industry can show off and demonstrate their most up-to-date products, service, study things to do of rivals and verify recent market trends as well as opportunities. Trade shows are a great way to promote your business, solutions and brand. Whether you’re looking to advertise a newly launched production, reinforce your brand identify or generate promising small business leads, trade show displays and exhibits can help you in accomplishing your target. Here also suggests importance of Brand Promotion during Trade Shows: Demonstrate your Products, Test new Products, Enhance Brand Image and Reach customers in an Affordable Way.