Competitive Analysis of Energy Drinks: Partex Beverage Limited

General purpose of this report is to describe Marketing Process and Competitive Analysis of Energy Drinks. Here briefly focus on Partex Beverage Limited. Now these days Energy drinks are the major part of a beverage company, this report was done to find the effectiveness of the energy drinks. Other objectives are analyze consumer choice about taste and their liking, disliking about soft drinks. Finally make some some proposals and recommendations for the brand improvement of Big boss.