Consumer Behavior and Branding Strategy of Nokia XpressMusic

This report focus on the relationship between Consumer Behavior and Branding Strategy for Nokia XpressMusic. Nokia has been a leading player in mobile communications in the Asia Pacific since early 1980s. Other objectives of this report to analyze the external and internal influences that affect decision process of the consumers of Nokia XpressMusic mobile phone. Finally make recommendations on how Nokia XpressMusic mobile phone can improve its position in the market based on the analysis on consumer behavior.