Major focus of this article is analysis the Define Experiential Marketing. Marketing and advertising the art and scientific discipline of converting customer wants and wants into profitable business, through satisfying the wants of customers at profit are at the forefront of almost all business activities and is one of the core competency the business must possess as a way to survive, grow and thrive. Marketing is not only very important to business organization but is effectively employed by non-profit organizations to current market their idea and services.
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