Prime purpose of this article is to describe the evolution of Online Retail. Some of the best advantages associated with Online Retail so that it is popular among the retailers are lower investment cost, direct access to target customers and quick return. This kind associated with retail format assists the retailers to be able to serve their customer quickly plus more efficiently by offering them expose portfolio of products and services. On the some other hand, availability of the point of financial transaction data helps the actual retailers to review and interpret their target customers. It has become the most efficient method to offer valuable information for the customers like reductions, promotions, new and existing products as per the customer needs and past shopping behaviour.