Lecture on Developing Pricing Strategy and Program

This lecture paper is made for Developing Pricing Strategy and Program. Price is the sum of all the values that consumers exchange for the benefits of having or using the product service. The objective of this lecture is Understanding Pricing, Consumer psychology and pricing, Setting the Price, Selecting the Pricing Objective, Determining Demand, Estimating Costs, Analyzing Competitors’ Costs, Prices and Offers, Selecting a Pricing Method, Selecting the Final Price, Adapting the Price, Price Discount and Allowances, Differentiated Pricing, etc.