Service businesses differ from tangible-goods companies in many ways. Many service companies focus their marketing efforts on the goal of instilling the proper perceived value of the service – the customer needs.The main difference between marketing products or services is that there is much more personal contact required when marketing a service as compared with marketing products. Marketing services may require meeting the customer in a face-to-face basis, or it may mean contacting prospective customers.
In addition, you would also need to know what the potential customer wants and then give them just that, which is a sure shot means of getting more business.
All products are the core output of any type of industry-deliver benefits to the customers who purchase and use them. Goods can be described as physical objects to devices, whereas service is actions or performances. Early research into services sought to differentiate them form goods, focusing particularly on four generic differences:
Intangibility
Heterogeneity (or variability)
Permissibility
Simultaneous Production and Consumption
It’s important to note that in identifying these differences, we’re still dealing with generalizations that do not apply equally to all services.
For better understanding, we can say that Services Marketing hold the flowing attributes:
| Features and Attributes of Services Marketing | Resulting Implications |
| Intangible |
|
| Heterogeneous |
|
| Simultaneous Production and Consumption |
|
| Perishable |
|
So before you start marketing your product or service, you should learn the difference between marketing a product or service.Finally, when marketing a product, you can usually pick a set budget and stick to it. It’s usually pretty easy to calculate.
