Major purpose of this report is identify how Direct Marketing Practices Contribute to Organization Performance. Direct marketing presents sellers a low-cost, efficient option pertaining to reaching their markets. As a result of these benefits to both buyers and sellers, direct marketing has turn into the faster-growing structure of marketing. Other objectives are understand the process of this type of marketing systems and identify the prospect of this type of Marketing system. Finally find out the present situation of Direct Marketing System practices in AAL(BU).