Prime objective of this article is to Discuss on Customer Intelligence Battleground. To perform best by customers, together with shareholder value and personnel morale, intelligent management of customer intelligence requires just that: truly balancing well-being connected with customers, shareholders, and staff members in harmony. Instead, the balance of stakeholders’ well-being is the best way to maximize innovations and their value in every aspects of efficiency, effectiveness, and growth. This article briefly focus on What’s the Customer Intelligence Battleground in marketing perspective.