Broad objective of this article is to discuss on Category Marketing Strategies for Business. Category marketing is the marketing where a full line of products is managed like a strategic business unit. The major benefit of this strategy is that one can easily judge market developments and consumer buying patterns by emphasizing the entire product category. The potency of the strategy depends on how you develop this. For the strategy to achieve success, here need to follow the subsequent steps, they are Determine the category of your product or service, Determine the right channel to market the product, Determine sub-marketing channels and Make use of internet.
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