Prime purpose of this article is to explain policy of Consultative Selling. Consultative selling frequently works hand-in-hand using value-added selling, in which a salesperson presents customer-specific benefits related to their services or products. The consultative strategy, when properly carried out, yields a variety of information about the particular prospect’s wants and needs – so that it is easy for the particular salesperson to take the next thing and present an ideal benefits for those wants and needs. This article briefly focus some Consultative Selling approaches: Approach your customer as a potential partner, Build trust, Listen to your customer, Ask questions, Ask follow-up questions, Sell benefits, not features, Ask for an agreement etc. Memorize these rules. Follow them and you’ll close more business and build consumer loyalty.