In this report we have tried to find out the factors that make the impact on the success of the TV advertisement. We have tried to get the different information about the research from different sources. We made continues contact with our dear madam to solve this problem. In this case the organization can ask what can be done to make the advertisement successful. As a researcher we will tell the organization to find out the factors that affect the success rate of TV advertisement. So, in this case management decision problem and marketing research problem is clear.