Prime objective of this article is to explain guidelines for assembly Product Positioning. Product positioning is a marketing technique designed to present products in the best possible light to different target audiences. The method is related to “market segmentation” because an early step up major marketing campaigns would be to discover the core market almost certainly to buy a product—or the bulk of the product. Entrepreneurs might want to re-position a product in the market at some point once the product is not performing needlessly to say. Sometimes, the current market reaction may modify and making placement inevitable. This could pose an incredible challenge and an important hurdle to overcome to get overall marketing accomplishment.