General purpose of this article is to discuss the guidelines regarding Reputation Management. Reputation management is the understanding or influencing of individual’s or business’s popularity. It was originally coined to be a public relations term, yet advancement in computing, the internet and social media got primarily an issue of search results. Reputation management gives people and or organizations to be able to manage what is being said and the direction they are perceived in people domain. With the ever-expanding utilization of the Internet, and the urgent publishing and communication capability, many subscribe to the idea, that the right to publish is granted in the freedom of speech.