Individual Branding

This article talks about Individual Branding, which is a marketing strategy of branding different products by different names. It is the most effective when the company offers numerous unconnected commodities, and the products vary in quality and price targeting different market segments. It is a marketing policy under which each product has its own brand, different from every other product in the same product family or from the same firm. It is a good strategy when the new product is highly innovative with a great risk of failure, and the company does not want to affect the prosperity of existing brands.