Integrated Marketing Communications plans of McDonald’s

The Integrated Marketing Communications (IMC) concept of McDonald’s fast food chains nowadays is linked with the efficiency of the capitalist and the practices of the American consumers. This feature has become the recipe for McDonald’s success and popularity. McDonald’s restaurants offer a substantially uniform menu, common in the usual fast foods. This includes hamburgers, cheeseburgers, chicken sandwiches, french fries, salads, milk shakes, desserts and ice cream sundaes.