Products with regards to promotion were originally designed to be used by smaller businesses and entrepreneurs. Promotional products are occasionally nicknamed swag or even schwag, are articles of merchandise found in marketing and communication programs. They are given away to promote a corporation, corporate image, company, or event. These things are usually imprinted which has a company’s name, brand or slogan and given away at trade displays, conferences and during marketing campaigns. Promotional products were being originally centered throughout the Christmas season, but as city centers grew more multicultural and multi-religious inside the twentieth century, corporate brands had to appeal to a new wider audience.