Lecture on Developing New Products and Services

Primary objective of this lecture is to presentation on Developing New Products and Services. Here major focus on to define New Products; here discuss newness Compared with Existing Products, newness in Legal Terms, newness from the Company’s Perspective and newness from the Consumer’s Perspective. This lecture also analysis Classification of Consumer Goods: Convenience goods, Shopping goods, Specialty goods and Unsought goods. Finally discuss on Classification of Business Goods: Production Goods, Support Goods, Installations, Accessory Equipment, Supplies and Services.