Lecture on Environmental Scanning

General objective of this lecture is to presentation on Environmental Scanning. Environmental forces affecting the company, as well as it’s suppliers and customers. Accomplishing this of continually acquiring information on events occurring outside this company to identify and interpret potential trends is termed environmental scanning. Here briefly explain Environmental Scanning process, like: Read business and trade press, Study competitors, Attend trade shows, Visit markets etc. Finally briefly explain Economic Forces, Social Forces and Regulatory Forces.