Marketing

Lecture on Marketing Communications and Direct Marketing

Lecture on Marketing Communications and Direct Marketing

This lecture focus to presentation on Marketing Communications and Direct Marketing. Here briefly explain Communication process: Source, Message, Channel of Communication, Receivers etc. and Promotional activities: Advertising, Personal Selling, Public Relations, Publicity, Sales Promotion, Direct Marketing etc. Direct Marketing is usually a promotional element that uses direct communication with consumers to build a response by means of an order, a request for further information, or a visit to a retail outlet. Marketing Communications is the idea of designing marketing communications programs that coordinate all promotional activities to produce a consistent message over all audiences.