Lecture on Consumer Motivation

Consumer Motivation is the driving force within individuals that impels them to action. The driving force is produced by a state of tension, which exists as the result of an unfulfilled need. Consumer motivation is an internal state that drives people to identify and buy products or services that fulfill conscious and unconscious desires or desires. The fulfillment of people needs can next motivate them to manufacture a repeat purchase or find different things and services to higher fulfill those desires.