Lecture on Market Segmentation

Market Segmentation is the process of dividing a market into distinct subsets of consumers with common needs and selecting one or more segments to target with a distinct marketing mix. Market Segmentation is a marketing term mentioning the aggregating connected with prospective buyers into groups which may have common needs and can respond similarly to marketing action. Market segmentation enables companies to a target different categories connected with consumers who perceive the entire value of certain products and services differently from each other.