The selection process involves choosing the candidates who best meet the qualifications and have the greatest aptitude for the job. Sales force is one of the most important aspects of your business. Your salespeople are basically the face of your company. They go out and meet with customers, handle their questions and concerns and ultimately bring more sales and more money into your business. Without your sales force, your company wouldn’t be able to grow and develop. So when you get to the point where you want to create or expand your sales force, you need to select carefully.