Marketing Activities On Rahimafrooz Co. Ltd

Rahimafrooz, as a trading company, is one of the largest business groups in Bangladesh. It consists of nine SBUs and several other affiliations. Rahimafrooz operates in three broad domains: automotive after market, power and energy, and retail chain. The Group has strengthened its market leadership at home while reaching out to international markets. Rahimafrooz target markets are the higher middle class, business levels, elite society etc. They position the product by showing the importance of the product and by preemptive and then other competitors can`t copy this product and its services.